Manifesto


Studio Selva approaches communication as a relational process rather than a one-way transmission. The aim is to create visual narratives that invite audiences to engage rather than simply consume.

Projects grow from dialogue, curiosity, and attention — both to the environment and to the communities they touch.

The studio’s perspective is informed by a background in environmental management and biodiversity conservation, alongside long-term visual research on wild herbaceous plants. 
This combination of ecological knowledge and visual practice supports projects that seek to communicate sustainability, culture, and environmental awareness.

Here, nature is not a backdrop but acts as a point of reference — every project is an opportunity to explore alternative ways of seeing, communicating, and connecting.




Services

Art Direction
Photography
Visual Campaigns
Storytelling
Editorial Design
Participatory Projects/Lab
Working with Studio Selva means developing projects that reflect your values while embracing creative experimentation. 

Studio Selva works across different formats and media, combining art direction, photography, and visual design to build coherent visual identities and storytelling.

Each project starts from context, curiosity, and dialogue, leading to concepts and visuals that are both meaningful and engaging.




Behind 
Studio Selva

Studio Selva is the creative practice of Ru, a non-binary visual artist and creative director based in Berlin.
With a background in contemporary photography and cultural education, as well as a Master’s degree in biodiversity conservation management, Ru works at the intersection of art, ecology, and visual communication.

After several years working in cultural marketing and creative direction within major institutions, Ru chose to move away from performance-driven communication to focus on a more thoughtful and value-driven practice.

Alongside client work, Ru develops an ongoing field-based artistic research on wild herbaceous plants, observing how spontaneous ecosystems can inspire new ways of thinking about collaboration, diversity, and resilience.




Contact

Studio Selva collaborates with cultural institutions, eco-conscious brands, artists, and independent projects.

If you are developing a cultural, environmental, or socially engaged project, feel free to get in touch!


Email: studioselva@mailbox.org
LinkedIn

Berlin, Germany

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Wild Kit
Wild Kits are tools designed to explore the relationship between humans and spontaneous plants, through practices of observation, listening, and sensory attention.


The focus is on urban contexts and on what can be described as "third landscape": residual, unplanned spaces where spontaneous vegetation grows and develops its own forms of coexistence. This perspective also finds fertile ground in more common urban green areas — parks, flowerbeds, station edges, or spaces of passage — places crossed daily but rarely observed with attention, yet central to a city's biodiversity and life.

Designed to activate a direct engagement with a place, Wild Kits invite participants to slow down and develop a more attentive gaze towards spontaneous plant biodiversity, often overlooked or taken for granted.

Each kit guides an exploration process that combines botanical observation, sensory perception, and personal documentation of the experience.




   

Through simple devices — notebooks, magnifying glasses, listening tools — participants spend time observing spontaneous plants, building a more direct relationship with the surrounding environment.
Each kit is site-specific: activities are developed in response to the plants present in a given location and its particular characteristics.Each kit takes the form of a tote bag containing the tools and materials needed for the experience, designed to be carried and used independently, either individually or in groups.





Two types of Wild Kits are currently available, 
designed for different ages and modes of engagement:


The Wild Kit Adults offers an immersive listening experience, based on binaural recordings made from the listening point of the spontaneous ecosystem — the same recordings are also available independently here, as a sound archive of the explored territory. Using headphones, a blindfold, and an hourglass, participants are invited to slow down and experience a shift in perspective, tuning into a broader sensory dimension of the environment.

The Wild Kit Kids includes a Wild Journal, a notebook that guides observation, identification, and drawing of spontaneous plants through exploratory activities and the search for botanical details.

Who they are for?


Wild Kits can be commissioned by cultural institutions, public spaces, and educational centers, as a tool to engage visitors, local communities, or groups in an experience of sensory exploration and observation.

They can support initiatives related to environmental awareness, cultural education, and regenerative or sustainable tourism, offering alternative ways of relating to a place beyond conventional forms of visiting.

The two kits can be commissioned together or separately, depending on the audience and context. The binaural recordings can also form a standalone, site-specific package, for those seeking a listening experience of the territory independent of the full kit.



Wild Kits can be used individually or in groups 
and offer a way to explore a place slowly and attentively, 
both for local communities and for those 
temporarily passing through.